Honest materials.
Nothing left vague.

Know what you are holding.

Before launch, each product page will identify the actual stone, wood, metal and cord, including any treatment or imitation. A turquoise color is not proof of natural turquoise; a silver color is not proof of sterling silver.

A gentle starting point.

Until item-specific care is verified, keep concept pieces away from harsh chemicals and prolonged soaking. Do not assume every stone, metal finish or cord tolerates the same cleaning method.